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5 tips to drive employee engagement

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Alexandre Diard
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Companies that drive employee engagement as a priority have a genuine competitive advantage. Nevertheless, boosting engagement levels as well as maintaining them takes commitment, time, and investment. Therefore, it is essential for managers to develop a game strategy that will be fun and not overwhelming in any way and do their utmost to drive employee engagement.

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Drive employee engagement

When the efforts of workers are recognized and appreciated, they become more engaged as a result of feeling valued. This encourages them to strive for excellence in their respective duties. But bear in mind that employee engagement is not just about employee happiness and satisfaction but should also be linked with high performance. The major objective is to create a team or group of engaged employees who will drive employee engagement and worthwhile results for your brand.

So how can you drive employee engagement in your company? Here are five resourceful tips that you should implement to see high levels of engagement in your workforce:

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1. Recognize and compensate your employees

It is crucial to recognize and compensate your employees from time to time. Make a point of paying close attention to the development and progress of every worker within your company. When you give your employees remunerations, make sure they also know the reason behind the rewards. Taking such an action will go a long way to boosting the chances that employees will remain engaged in the future.

Rewards can come in different forms. You can send a personal note along with a gift card to an employee in appreciation of their commitment to their duties or tasks. You can also reward hard-working employees by promoting them to higher administrative positions or key positions that enhance the outcome of other teams or sections.

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We live in the era of social media where almost everyone is connected in one way or another. You can implement a gamification strategy which would even make your job easy. You will be able to identify or recognize the best performers and establish a competitive environment among the workers within your company.

It does not even matter if your team of employees works from different geographical zones or locations. All you need to do as a manager is to pay undivided attention to metrics that will promote or drive positive engagements for your employees.

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2. Invest in employee enablement and training

This is one of the few things that companies do not do for their employees and this affects their overall output in the long run. When an employee from such a company sees an opportunity from another company that is known for empowering its employees, chances are that he will leave to take up a new position elsewhere.

But companies that invest heavily in their employees will see pronounced and profitable results or outcomes. When your employees go for skill assessments and constant training, they will become more loyal to your company. Employee empowerment will also bring about improved results in their respective duties or tasks which is a big plus to the growth of your brand.

It may be difficult to pull employees away from their desks for these training or skill assessments. But you can create or integrate a workforce management platform which would make it easy to schedule training courses at the right time and date for your employees.

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Additionally, if pulling employees physically away from their desks would have an unfavorable impact on your company, you can enroll them in online courses. Your employees will not need to leave their office or duties and can log in to their online training portals to access the courses for the day. They can do this after the close of business or at their respective homes and it will not affect their day-to-day activities in the office.

Furthermore, you can assign interactions based on proficiency levels as well as shift employee availability. This would generate calmness when dealing with interactions.

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3. Dynamically seek employee feedback

Your employees are in the best position to interact with your esteemed customers. This means that they are privy to the pain points of customers as well as feedback about your product or service. You should give room for your employees to provide adequate feedback obtained from your customers which may entail improving a process, a product or a campaign. This would help the establishment to learn more or have first-hand information about customer insights from people that know them best. The indirect result of this would be the employees acknowledging the difference you have made.


4. Help your employees to become better acquainted with each other

If you really want to drive employee engagement, you should not overlook this extremely important but rarely used tip. Most companies – especially large ones – have workers who go through every day at the workplace without getting to know their colleagues intimately. This issue can also be noticed in small and medium business because as they grow or expand, the chance that employees will disconnect increases. This could have a negative effect on the overall effectiveness of your workforce. 

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As a manager, it is imperative for you to ensure that you assist employees in getting to know each other better. You can do this in several ways, depending on your work schedule and your company’s daily agenda. 

You can start by playing office games or organize an in-house happy hour at the end of the week so that employees can socialize on a more personal level. 

You could organize trips if your superiors allow it: a weekend at the beach with your employees or a picnic in the park, for example. Keep an open mind about this: ask for suggestions from your workforce and you will receive a plethora of ideas that will further promote employee engagement.

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5. Encourage flexibility

Your employees should have the leeway to make important decisions, fine-tune their work schedules as well as their location – as occasion demands – and to be more resourceful. When employees work in an environment that promotes flexibility, they tend to be more engaged compared to those who work in rigid settings. Technology has made it possible for any manager to keep track of employees irrespective of their location.

Additionally, research has shown that employees who work from home tend to put in more hours.

When all’s said and done, the active involvement of employees in the activities of any company will foster engagement and unmistakable productivity in every section of the company.

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